This week, I welcomed Trish Seidel onto the show. Trish is "marketing's big sister" on LinkedIn, where she shares advice on SEO, content strategy and growth. We discuss: Scaling Springly's content to 100 articles per month Building content strategies & how to build clusters Setting standards for content quality Important processes for scaling Changing approaches to SEO now she's Head of Content at Djust (with a longer sales cycle) AI content—where she's using it Join the How the F*ck newsletter here. Learn to produce content at scale in my eBook here.

Josh Spilker, seasoned marketer and content person at ClickUp, Friday, and several other venture-back startups, talks about the impact of AI in SEO and content marketing, streamlining content processes with OpenAI tools, scaling website traffic, middle-of-funnel optimization, working with writers, achieving quality and quantity at scale, and Google's stance on duplicate content.

Aditya Vempaty, VP of Marketing at MoEngage, shares his success story of growing revenue from $1.6M to $17M in just 16 months by leveraging SEO and understanding customer needs. They discuss the importance of ignoring competitors, making SEO a demand creation channel, and becoming a 'no-brainer' brand. The role of AI in SEO and the potential of networking with validation companies is also explored.

We're back, baby! In this episode, I jump on to do my first-ever solo podcast. Just me and you. I wanted to dig into a challenge my clients and network face regularly: How to craft your first topic cluster. Your first for a client is so important. I can't stress that enough. It sets the tone and dictates whether SEO and Content will be part of your go-to-market moving forward. So in this guide, I want to help you choose a topic that with high commercial potential that will also make sure you stand the f*ck out in your industry. Key Links: Over 60 people have now purchased my Scale Package. Learn to dominate your industry with content that converts (and do it fast) right here. Join the How the F*ck community to instantly access our premium content and case study library. —Benny

Zoe Ashbridge, Co-Founder at Forank, shares insights on keyword optimization, winning featured snippets and HARO links, and working effectively with freelancers in this engaging podcast. They discuss writing content that targets specific keywords, strategies for winning featured snippets, tips for obtaining backlinks through HARO, and best practices for working with freelancers from briefs to workflows.

OMG. The Scale Package is LIVEEE for pre-order! Grab yours at a discounted price here. Benji Hyam and his team at Grow & Convert build SEO strategies that focus on conversion, not traffic. In this interview, we focus on the case study of Cognitive FX, which is a classic example of how to build a blog full of content that's high-converting, differentiated, and still outranks WebMD. Benji walks us through pain point SEO, keyword prioritization and his approach to topical authority. The results speak for themselves: their work has led to 250K monthly organic visitors and drives 50% of all new business for Cognitive FX. Things You'll Learn: How to create a revenue-generating SEO strategy (from customer research to prioritizing keywords) How & why Grow & Convert charges $10K for 3 SEO articles The power of investing in truly quality content How to hire the best of the best writers

“60% of all our content ranks on page one.”—Jessica Lam Hill Young In this episode, we learn the three-part framework Jess and her team use to create high-quality content that ranks on Google almost every time. Expect to learn: The three-part framework behind content that ranks on page 1 How to balance self-promotion & helpful content Where to get subject matter expertise Listen to part one from Jess here (I wrote my best insights into this article, with best bits from the episode). Key Links: Monday.com Case Study (Part 1) Living Cozy Case Study A big thanks to our sponsors, ⁠⁠⁠⁠uSERP⁠⁠⁠ (need an ambitious SEO agency? These are your people.) and Ahrefs (the best all-in-one SEO platform). Test out their free tools here: ⁠⁠⁠https://ahrefs.com/webmaster-tools⁠⁠⁠

Supporting article (free): How to Refresh Old Content for SEO (and what NOT to do) This week's episode focuses on one of the most powerful tools in the SEO arsenal: content refreshes. Want to impress your clients or boss? Start revisiting your vast library of content. Be warned: hockey stick traffic growth awaits. As you'll hear in the episode, updating old content can take a blog post from 0 to 5,500 monthly visitors in as little as one month. Expect to Learn: What content to update and when How to update old content Read the full article here to learn more about this topic. I offer 8 questions to ask yourself when updating old content and give tips on what not to do. Key Links: 1. ⁠⁠⁠⁠⁠⁠⁠⁠Sponsor #1: ⁠uSERP⁠⁠ (Need an ambitious SEO agency? These are your people.) 2. Sponsor #2: Ahrefs (Best all-in-one SEO platform). Test out their free tools here: ⁠⁠https://ahrefs.com/webmaster-tools⁠⁠ 3. ⁠⁠Grab my SEO brief template⁠⁠⁠⁠⁠⁠⁠ - Drive expertise, connection & ranking 4. View sh*t loads of awesome case studies in our ⁠⁠⁠⁠⁠⁠SEO case study library⁠

Our "raison d’etre" is to help marketers scale search traffic without sacrificing quality. This week, expect a ton of tips & ideas for doing just that. I interviewed Erin Balsa, who builds thought leadership-driven content strategies for B2B SaaS startups that sell complex, enterprise solutions. She, like me, has a strong aversion to putting out content that’s not unique and well-sourced. Both of our standards for minimum viable content are pretty damn high. With the companies she works with, this stuff is critical. B2B enterprise SaaS is as far from an impulse purchase as you can get. It’s expensive and there are lots of decision-makers involved. You just can’t get away with cheap or AI-written content when you’re selling something expensive and complex to such a smart audience. Grab the full case study here (it's a lot more in-depth than the interview). Expect to Learn: How to build quality thought leadership-driven SEO topic clusters (a framework that drove 789 leads/month for me in my last role) The “how” behind a research report that drove $680k in closed business for Erin Two tips for building thought leadership into a Velocity SEO workflow Key Links: 1. ⁠⁠⁠⁠⁠⁠Sponsor #1: Skale B2B SEO Agency 2. Sponsor #2: Ahrefs (You know who they are). Test out their free tools here: ⁠https://ahrefs.com/webmaster-tools⁠ 3. Sponor #3: uSERP (Need an ambitious SEO agency? These are your people.) 4. ⁠Grab my SEO brief template⁠⁠⁠⁠⁠⁠ - Drive expertise, connection & ranking 5. View sh*t loads of awesome case studies in our ⁠⁠⁠⁠⁠SEO case study library⁠

Since launch in 2020, copy.ai has grown to 8M users in the fierce battle for AI content writing tools. But back in 2022, when they began investing in SEO, search volumes for their core keywords (e.g. "AI content generator") were negligible if they existed at all. Over that year, as we are all well aware, there was a rapid wave in demand for AI copywriting tools. The team at copy.ai correctly predicted that demand. And as a result, they were the first to build an SEO strategy to capture it.And they won. Their big money maker? A cluster of tools pages that now brings in way over 150,000 high-intent visitors a month. In this SEO case study, we look at how copy.ai's SEO strategy helped them seize a first-mover advantage in the emerging category and how they built an SEO moat that they still benefit from today. Guest: Jeremy Moser the Founder of uSERP.io, which is the Digital PR and Performance SEO agency for copy.ai. Listen to this episode to find out: How Copy.ai gained a first-mover advantage, capitalizing on the AI wave How to determine if you have content-intent fit, or your content misses the point 5 changes to your <titles> that improved copy.ai’s CTR by 2.1% points. Where they focused backlink building at copy.ai and 3 key tips for building backlink authority Full case study teardown here (with video!) —— Key Links: 1. ⁠⁠⁠⁠Sponsor #1: Workello: ⁠⁠https://workello.com/?fpr=howthefck⁠⁠ for a platform that helps find, vet, and hire writers at scale 2. Sponsor #2: Ahrefs: Ahrefs is my go-to keyword and competitor research, too. Test out their free tools here: https://ahrefs.com/webmaster-tools 3. Grab my SEO brief template⁠⁠⁠⁠⁠ - Drive expertise, connection & ranking 4. View sh*t loads of awesome case studies in our ⁠⁠⁠⁠SEO case study library⁠