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How the Fxck SEO Podcast
$1.6M to $17M annual revenue in 16 months 🤯 SEO certainly can generate demand | Aditya Vempaty
Dec 4, 2023
Aditya Vempaty, VP of Marketing at MoEngage, shares his success story of growing revenue from $1.6M to $17M in just 16 months by leveraging SEO and understanding customer needs. They discuss the importance of ignoring competitors, making SEO a demand creation channel, and becoming a 'no-brainer' brand. The role of AI in SEO and the potential of networking with validation companies is also explored.
46:22
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Quick takeaways
- Aditya Vempaty shares how to use SEO to build demand for a brand new product category.
- Understanding the customer's pain points and providing solutions through product analytics platform is key to building demand and establishing leadership in a category.
Deep dives
Creating Demand for a New Product Category
In this episode, Aditya Venpatty shares the story of Amplitude Analytics and how they grew from 1.6 million to 17 million in revenue in 16 months. They achieved this by executing a holistic growth strategy that focused on creating demand for a brand new product category. Aditya and his team identified the need behind the need for product managers who were struggling with retention and developed content that addressed their pain points. They used SEO to rank for key terms like 'mobile analytics' and 'retention' and provided valuable, educational content that engaged the target audience. By understanding the audience's problems and delivering solutions, they were able to build demand and accelerate growth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode