How the Fxck SEO Podcast $1.6M to $17M annual revenue in 16 months 🤯 SEO certainly can generate demand | Aditya Vempaty
Dec 4, 2023
Aditya Vempaty, VP of Marketing at MoEngage, shares his success story of growing revenue from $1.6M to $17M in just 16 months by leveraging SEO and understanding customer needs. They discuss the importance of ignoring competitors, making SEO a demand creation channel, and becoming a 'no-brainer' brand. The role of AI in SEO and the potential of networking with validation companies is also explored.
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Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Head of Marketing Shares Growth Story and Belief in SEO's Demand Creation Potential
01:54 • 2min
Light-hearted Conversation About Preferences, Adrenaline Junkie Sports, and Stopping Bad Actors
03:34 • 2min
The Growth Story of Amplitude: From $1.6M to $17M Annual Revenue in 16 Months
05:30 • 2min
Shifting Focus towards Retention
07:34 • 19min
Upselling in Articles and the Cost of Using Amplitude
26:51 • 2min
Prioritizing Customer Needs Over Competitor Strategies
28:44 • 5min
The Rise of Category Validation and the Potential of Networking
33:59 • 12min