Head of Marketing Shares Growth Story and Belief in SEO's Demand Creation Potential

"There's no search volume for what we do"—okay, well do THIS instead.

In this case study, Aditya Vempaty (ex-Amplitude, current MoEngage VP of Marketing) shares his story of identifying an underserved segment of a competitive industry and building an SEO-led content strategy to capture it.

In this conversation, we discuss:

• Why you should ignore your competitors. 
• Pain points and ‘the need behind the need’. 
• How to make SEO a demand creation channel. 
• How to tell if your product marketing is focusing on the wrong problem. 
• The trick to becoming a ‘no-brainer’ brand. 
• The role of AI in SEO

Find Aditya on LinkedIn here: https://www.linkedin.com/in/adityavempaty/

Follow me on LinkedIn here: https://www.linkedin.com/in/benjamingoodey/

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