Aditya Vempaty

Aditya Vempaty, VP of Marketing at MoEngage and seasoned expert from Nutanix and Amplitude, shares invaluable insights on marketing metrics. He stresses the necessity of translating marketing performance into a language that resonates with leadership. Aditya breaks down essential metrics into four actionable buckets and reveals the seven core metrics that every B2B leader should report on regularly. He also highlights the importance of aligning marketing and sales efforts, and how effective dashboards can elevate communication and transparency across teams.

Tom Wentworth, CMO of incident.io, disrupts traditional marketing with bold, AI-focused strategies. Aditya Vempaty, VP at MoEngage, champions customer obsession and creative distribution. Meanwhile, Lindsay O'Brien heads marketing at Predictiv, advocating for clear messaging and practical AI use. Together, they explore how AI transforms the B2B buying journey, why the old funnel model may be obsolete, and the importance of embracing transparency and creativity in modern marketing. They emphasize leveraging AI for effective research and enhancing team productivity.

Aditya Vempaty, VP of Marketing at MoEngage, shares his success story of growing revenue from $1.6M to $17M in just 16 months by leveraging SEO and understanding customer needs. They discuss the importance of ignoring competitors, making SEO a demand creation channel, and becoming a 'no-brainer' brand. The role of AI in SEO and the potential of networking with validation companies is also explored.