Aditya Vempaty
VP of Marketing at MoEngage, with experience at Nutanix, Amplitude, and Synthego. Focuses on marketing metrics and reporting.
Best podcasts with Aditya Vempaty
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Apr 7, 2025 • 45min
The 7 Marketing Metrics Every B2B Leader Should Report On
Aditya Vempaty, VP of Marketing at MoEngage and seasoned expert from Nutanix and Amplitude, shares invaluable insights on marketing metrics. He stresses the necessity of translating marketing performance into a language that resonates with leadership. Aditya breaks down essential metrics into four actionable buckets and reveals the seven core metrics that every B2B leader should report on regularly. He also highlights the importance of aligning marketing and sales efforts, and how effective dashboards can elevate communication and transparency across teams.
Dec 4, 2023 • 46min
$1.6M to $17M annual revenue in 16 months 🤯 SEO certainly can generate demand | Aditya Vempaty
Aditya Vempaty, VP of Marketing at MoEngage, shares his success story of growing revenue from $1.6M to $17M in just 16 months by leveraging SEO and understanding customer needs. They discuss the importance of ignoring competitors, making SEO a demand creation channel, and becoming a 'no-brainer' brand. The role of AI in SEO and the potential of networking with validation companies is also explored.
