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Benji Hyam and his team at Grow & Convert build SEO strategies that focus on conversion, not traffic.
In this interview, we focus on the case study of Cognitive FX, which is a classic example of how to build a blog full of content that's high-converting, differentiated, and still outranks WebMD.
Benji walks us through pain point SEO, keyword prioritization and his approach to topical authority.
The results speak for themselves: their work has led to 250K monthly organic visitors and drives 50% of all new business for Cognitive FX.
Things You'll Learn:
- How to create a revenue-generating SEO strategy (from customer research to prioritizing keywords)
- How & why Grow & Convert charges $10K for 3 SEO articles
- The power of investing in truly quality content
- How to hire the best of the best writers
How the Fxck SEO Podcast