

Q&A: Keyword optimization best practices; featured snippets, HARO, working with freelancers (with Zoe Ashbridge, Co-Founder at Forank)
Jul 12, 2023
Zoe Ashbridge, Co-Founder at Forank, shares insights on keyword optimization, winning featured snippets and HARO links, and working effectively with freelancers in this engaging podcast. They discuss writing content that targets specific keywords, strategies for winning featured snippets, tips for obtaining backlinks through HARO, and best practices for working with freelancers from briefs to workflows.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
The Importance of Finding Strengths and Thorough Research
03:26 • 14min
Keyword Optimization Best Practices, Targeting Long-Tail Keywords, and Featured Snippet Strategies
17:16 • 4min
Announcing a New SEO Content Operations Scale Package with Community Membership
21:08 • 2min
Scaling content production and optimizing search results with snippets and schema
23:10 • 4min
Challenges and Tips for SEO Professionals
27:14 • 13min
Centralized Keyword Optimization and Challenges of Training Freelancers
40:01 • 6min