Keyword Optimization Best Practices, Targeting Long-Tail Keywords, and Featured Snippet Strategies

I was so excited to welcome fellow Brit, Zoe Ashbridge, to the community today.

We throw tips and questions back and forth, discussing best practices around these four topics: 

1. How to write content that targets a specific keyword

2. How to win featured snippets

3. How to win HARO links

4. How to work efficiently with freelancers (from briefs to workflows)

In the newsletter this week, I’ll round up some of our advice on 1 and 2 and I’ll let you dive into the conversation with Zoe to hear the rest.

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