Content, Briefly People Ops VP Tia Fomenoff on Why Job Hunting is so Hard Right Now
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Aug 4, 2025 Tia Fomenoff, VP of People Ops at PurposeMed, shares her journey from marketing to enhancing access to healthcare for underserved communities. She dives into the current job market's challenges, highlighting the fierce competition and the transformative role of AI in recruiting. Tia discusses how remote work broadens talent pools but also reshapes company culture and salaries. She emphasizes the need for strategic hiring, talent enablement, and fostering diversity across brands and regions, making it a must-listen for job seekers and employers alike.
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Tia's Career Journey
- Tia Fomenoff started her career in nonprofit marketing and shifted into people operations after joining tech startups.
- Her journey included roles at Unbounce, Buffer, and Thinkific before leading People Ops at PurposeMed.
Scope of VP of People Ops
- The VP of People Ops role spans HR admin, talent enablement, talent acquisition, and IT support.
- It involves strategic leadership, connecting teams, budgeting, and aligning hiring with company goals.
Why Job Hunting is Hard Now
- The current job market is hard due to layoffs, fewer job openings, and AI changing hiring dynamics.
- AI enables more applications but also creates competition and strategic hiring challenges.