Content, Briefly How Content Marketers are Actually Using AI
20 snips
Jul 28, 2025 Eric Doty, Content Lead at Doc, dives into the transformative power of AI in content marketing. He shares how AI tools streamline workflows, from analyzing call transcripts to creating custom dashboards. The discussion highlights the importance of building internal tools for better efficiency and collaboration. Eric emphasizes the need for marketers to adapt and develop new skills beyond writing, showcasing AI's role in enhancing creativity and research. This conversation unveils practical ways to unlock new possibilities in content strategy.
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Writing is Least Interesting AI Use
- Writing is the least interesting AI use case for content marketers.
- Marketers use AI more for efficiency and expanding skills beyond writing.
AI Cuts Research From Hours to Minutes
- Eric used AI-powered call transcript search to find negative competitor feedback in 100 sales calls.
- This saved about 20 hours and gave him precise positioning insights in 15 minutes.
Boost Efficiency With AI Tools
- Use AI to boost workflow efficiency by automating repetitive tasks like SEO gap analysis.
- Apply AI tools to create dashboards and internal applications tailored to your needs.