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18min chapter
SparkToro: Amanda Natividad on doing things your own way
Content, Briefly
Navigating the Evolution of Marketing Strategies with SparkToro
The chapter explores the guest's background and transition into B2B marketing, focusing on SparkToro as a tool for audience identification and influence sourcing. It discusses the shift in marketing strategies towards a holistic approach, emphasizing authentic content creation and understanding audience psychology. The chapter also highlights the unconventional marketing tactics employed by SparkToro to engage with their target audience.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode