Social Pros Podcast
How to Get Better Audience Insights with SparkToro’s Amanda Natividad
Aug 4, 2023
Amanda Natividad, VP of Marketing at SparkToro, shares insights on collecting meaningful audience insights through social listening and customer interactions. She discusses the impact of Threads and best strategies, emphasizing the importance of understanding user behavior for effective marketing approaches.
41:10
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Quick takeaways
- Immerse in audience habits by consuming similar content for impactful marketing messaging.
- Engage directly with customers for valuable insights into needs and preferences, refining marketing strategies effectively.
Deep dives
Understanding Audience through Micro-Level Research
To effectively engage with your audience, it is essential to immerse yourself in their world and consumption habits. By listening to the podcasts they listen to, consuming similar content, and understanding their shared terminology, you can strategically position your product and create impactful marketing messaging. This approach not only enriches your understanding of the audience but also enhances the resonance of your content with them.
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