B2B Marketing with Dave Gerhardt cover image

B2B Marketing with Dave Gerhardt

#205: Career | Do you really want to be CMO? Returning from Parental Leave, What's working in B2B marketing today with Amanda Natividad, VP of Marketing at SparkToro

Dec 26, 2024
Amanda Natividad, VP of Marketing at SparkToro and a former journalist, shares her insights on balancing work and family after returning from parental leave. She discusses the evolving landscape of B2B marketing, emphasizing effective email strategies and optimizing LinkedIn for engagement. Natividad also reflects on career aspirations, the path to a CMO role, and the newfound joy of working as a team of one. Lastly, she highlights the importance of prioritizing happiness over financial gains in today's marketing environment.
49:12

Podcast summary created with Snipd AI

Quick takeaways

  • Returning from parental leave can create feelings of insecurity and concern about one's relevance and impact within the workplace.
  • Career aspirations can shift dramatically after parenthood, leading professionals to value hands-on roles over traditional CMO positions.

Deep dives

Lead Response Times

There is a significant delay in lead response times for B2B sales teams, with recent data indicating an average wait of one day, five hours, and 17 minutes for a response. This long delay risks losing potential customers, as buyers often move on to competitors shortly after submitting inquiries. The importance of timely follow-up cannot be overstated in the competitive landscape of 2024, where instant communication is expected. Automation of lead scheduling is necessary for companies to connect with potential customers quickly and efficiently.

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner