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#205: Career | Do you really want to be CMO? Returning from Parental Leave, What's working in B2B marketing today with Amanda Natividad, VP of Marketing at SparkToro

B2B Marketing with Dave Gerhardt

CHAPTER

From CMO to Entrepreneur: Embracing the Journey of Business Ownership

This chapter delves into the transition from a Chief Marketing Officer role to entrepreneurship, focusing on the speaker's desire to build their own business rather than returning to the corporate world. It also highlights the evolution of marketing agencies, particularly one that focuses on measurable results in B2B marketing.

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