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#205: Career | Do you really want to be CMO? Returning from Parental Leave, What's working in B2B marketing today with Amanda Natividad, VP of Marketing at SparkToro

B2B Marketing with Dave Gerhardt

CHAPTER

From CMO to Content Creator: Navigating Entrepreneurial Journeys

This chapter explores the speaker's evolution from a traditional marketing role to becoming a solo creator and ultimately building a media company. They discuss the importance of audience-building, team dynamics, and the delicate balance of email marketing strategies that engage without overwhelming subscribers. Additionally, the chapter highlights effective LinkedIn marketing tactics and the significance of direct communication within a small team for optimizing collaboration and decision-making.

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