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#205: Career | Do you really want to be CMO? Returning from Parental Leave, What's working in B2B marketing today with Amanda Natividad, VP of Marketing at SparkToro

B2B Marketing with Dave Gerhardt

CHAPTER

Maximizing Webinar Engagement through Value-Driven Marketing

This chapter explores promotional strategies for webinars, highlighting the necessity of offering genuine value in marketing efforts. It discusses the effectiveness of embedding webinar links in blog posts and shares personal experiences that demonstrate how value-driven content increases engagement and registrations.

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