Creator Science #99: Amanda Natividad – Growing on Twitter and using her platform to lift up others
24 snips
Apr 19, 2022 Amanda Natividad, VP of Marketing at SparkToro and a Le Cordon Bleu-trained chef, shares her dynamic journey from journalism to marketing. She reveals innovative strategies for growing your Twitter following and the importance of authenticity in content creation. Amanda discusses her new YouTube show, "The Menu," aimed at uplifting diverse voices. With insights on audience engagement, she emphasizes empathetic communication in marketing, and offers tips for crafting compelling Twitter threads that drive interaction.
AI Snips
Chapters
Transcript
Episode notes
Career Transition
- Amanda Natividad's career journey began with a culinary school pursuit after a quarter-life crisis.
- She transitioned to content marketing after realizing the scarcity of food writing jobs, leveraging her skills to land a marketing role.
Twitter Growth Advice
- Focus on a niche (max two topics) for 90% of your content.
- Write thoughtful tweets and engage like you would in a professional setting.
Threads for Growth
- Create threads.
- Aim for one per week.