Creator Science

#99: Amanda Natividad – Growing on Twitter and using her platform to lift up others

Apr 19, 2022

Amanda Natividad, VP of Marketing at SparkToro and a Le Cordon Bleu-trained chef, shares her dynamic journey from journalism to marketing. She reveals innovative strategies for growing your Twitter following and the importance of authenticity in content creation. Amanda discusses her new YouTube show, "The Menu," aimed at uplifting diverse voices. With insights on audience engagement, she emphasizes empathetic communication in marketing, and offers tips for crafting compelling Twitter threads that drive interaction.

01:02:18

Creator website

Episode guests

Amanda Natividad

Highlights

AI Chapters

Episode notes

The Key to Twitter Growth

01:21

Become a Professional Creator

01:19

Intro

2min

Navigating a Diverse Marketing Career and the Power of Audience Insights

2min

Navigating Career Transitions and Authenticity on Social Media

4min

Rethinking Marketing: Authentic Connections

9min

Mastering Twitter Threads for Increased Engagement

2min

Crafting Engaging Hooks for Content Creation

14min

Navigating Audience Engagement Across Platforms

2min

Creating Engaging Podcast Experiences

8min

Maximizing Podcast Guest Appearances Through Strategic Outreach

2min

10.

Elevating Voices in Media

9min

11.

Embracing Individuality and Building Connections on Twitter

3min

Amanda Natividad is VP of Marketing for audience research startup, SparkToro. She’s also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.

In this episode, we talk about Amanda’s path into marketing, her advice for growing your Twitter following, her new live talk show on YouTube called The Menu, and what she’s doing to encourage more inclusiveness online.

Learn more about Amanda Natividad

Follow Amanda Natividad on Twitter

Learn more about SparkToro

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Full transcript and show notes

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