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#99: Amanda Natividad – Growing on Twitter and using her platform to lift up others

Creator Science

CHAPTER

Rethinking Marketing: Authentic Connections

This chapter explores the complexities of the term 'marketing' and its often negative perceptions. It advocates for a shift from traditional marketing approaches to genuinely understanding and serving the community, emphasizing empathetic communication over mere promotion. Through the speaker's personal journey on Twitter, it highlights strategies for building a meaningful online presence through thoughtful engagement and relevant content.

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