Building an audience on rented platforms is essential for growth, but prioritizing an owned platform like a personal website or newsletter is crucial for long-term success in content marketing.
When it comes to social media, differentiate between personal and company accounts, focusing on building affinity on personal accounts and aligning company content with goals and audience on company accounts.
Using tools like Ahrefs, SEMrush, Google Analytics, and Google Search Console can provide valuable insights for SEO optimization and content management.
Deep dives
Importance of Content Marketing and Personal Branding
Amanda Natividad, a marketing architect, shares her wealth of experience in content marketing and building personal brands. She emphasizes the significance of being a marketing generalist and having a solid foundation in content and PR. Amanda advises focusing on content pillars and addressing frequently asked questions to guide content creation. She also highlights the value of building affinity with the audience by sharing authentic and diverse content. Amanda discusses the use of tools such as Google Analytics, Google Search Console, and Screaming Frog for SEO optimization. Overall, she suggests prioritizing building an audience on rented platforms while working on an owned platform, like a personal website or newsletter, as an asset for long-term growth.
Balancing Personal and Company Accounts on Social Media
With personal and company social media accounts, Amanda suggests posting content on the appropriate platform based on the brand's point of view. She differentiates between marketing from a personal standpoint and representing a company. Amanda seeks to optimize personal accounts to build affinity and engage with like-minded individuals. On the other hand, she focuses on publishing company content that aligns with the company's goals, audience, and brand perspective. Amanda highlights the importance of understanding the target audience and posting content that addresses their pain points or interests on both personal and company accounts.
Twitter Content Strategy and Engaging with Followers
Amanda shares insights into her Twitter content strategy and engagement approach. She aims to create content that will be widely seen by maximizing the impact of the hook in her tweets. Amanda highlights the importance of replying to every reply, maintaining consistent engagement with followers. However, she points out that not all replies receive a response, especially if they are meant to be argumentative or disrespectful. Amanda recommends using tools like Evernote and Notion for organizing content ideas and managing to-do lists effectively.
Useful Tools for Content Marketing and SEO
In terms of content marketing and SEO tools, Amanda suggests utilizing platforms like Ahrefs and SEMrush for in-depth keyword research and analysis. For beginners, she highlights the importance of installing Google Analytics and Google Search Console to gain insights into web traffic, rankings, and potential usability issues. Screaming Frog is recommended for technical site auditing. Amanda also mentions ConvertKit for managing newsletters, and Evernote and Notion for organizing content ideas and tasks.
Advice for the First 3-6 Months of Online Journey
Amanda advises focusing on building an audience on a rented platform, such as Twitter or LinkedIn, while simultaneously working on an owned platform like a personal website or newsletter. She suggests selecting one social channel that aligns with personal interests to create a community and build relationships. Amanda emphasizes the importance of patience and emphasizes the need to focus on community-building, providing value, and creating opportunities for serendipity. She also recommends considering tools like Substack or YouTube for more in-depth content creation based on individual preferences.
