Importance of Content Marketing and Personal Branding

Amanda Natividad, a marketing architect, shares her wealth of experience in content marketing and building personal brands. She emphasizes the significance of being a marketing generalist and having a solid foundation in content and PR. Amanda advises focusing on content pillars and addressing frequently asked questions to guide content creation. She also highlights the value of building affinity with the audience by sharing authentic and diverse content. Amanda discusses the use of tools such as Google Analytics, Google Search Console, and Screaming Frog for SEO optimization. Overall, she suggests prioritizing building an audience on rented platforms while working on an owned platform, like a personal website or newsletter, as an asset for long-term growth.