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Amanda's Career Journey
- Amanda Natividad's background is in journalism, starting at PaidContent.org and later Gizmodo.
- She transitioned to food writing, attended culinary school, published a cookbook, and eventually discovered content marketing.
Content Marketing Entry
- Content marketing leverages existing writing skills and subject matter expertise.
- Natividad combined her food knowledge with writing to enter content marketing by cold emailing food startups.
Fitbit and SparkToro
- Natividad built content marketing functions at NatureBox and Fitbit, learning SEO on the job.
- She joined SparkToro, a company founded by Rand Fishkin, a prominent SEO expert.