The Marketing Millennials
Daniel Murray
Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.If you want to be part of The Marketing Millennials community, join in the conversation.Linkedin: https://www.linkedin.com/company/the-marketing-millennialsInstagram: https://www.instagram.com/the_marketing_millennialsAnd if you love the show, tell a friend.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Episodes
Mentioned books
Jul 14, 2025 • 11min
Why You Shouldn't Stop Marketing on Weekends | Bathroom Break #64 🚽
Weekend marketing might just be your untapped secret weapon! Discover why email engagement can soar on Saturdays and Sundays, thanks to lower competition and higher audience activity. Uncover B2B tactics to capitalize on high-intent browsing over the weekend. Plus, learn why traditional benchmarks fall short on weekends. The hosts also share their personal morning rituals for maximizing productivity. Say goodbye to Sunday Scaries and become a weekend warrior for your brand!
Jul 11, 2025 • 37min
How To Market Marketing Internally with Steve Stano, B2B & SaaS Marketing Leader | Ep. 331
Steve Stano, a marketing leader at Morgan Stanley, shares insights on transforming perceptions of marketing within organizations. He highlights the importance of using data to articulate marketing’s value as a growth driver rather than a cost center. The conversation delves into modern account-based marketing tactics, emphasizing nurturing relationships over traditional lead tracking. Stano also discusses the necessity for quality engagement metrics and effective internal storytelling to align marketing with corporate objectives. Tune in for actionable strategies that can benefit marketers at any level.
Jul 9, 2025 • 37min
What Everyone Gets Wrong About B2B Influencers with Sarah Adam, Head of Partnerships & Influencer Marketing at Wix | Ep. 330
Sarah Adam, Head of Partnerships & Influencer Marketing at Wix, shares her journey in transforming B2B influencer marketing. She highlights common misconceptions, illustrating that influential voices thrive in various niches beyond B2C. Sarah explains the craft of creating effective briefs, balancing guidance with creative freedom. She discusses how to select the right creators, measure success, and evaluate metrics like cost-per-view. Authenticity emerges as a key theme, emphasizing the importance of genuine collaborations in strengthening brand messaging.
Jul 7, 2025 • 11min
Are Waitlists Even Worth It? | Bathroom Break #63 🚽
The hosts dive into the relevance of waitlists in today's marketing landscape. They debate whether these lists still hold value for customers and discuss better strategies for building email lists. Discover how to create hype for virtual events and the clever use of phrases like "sold out" for social proof. The conversation also uncovers the power of urgency and how to spot super fans within your audience. Join them for a light-hearted yet insightful take on making marketing work in a waiting world!
Jul 4, 2025 • 41min
The Future of Retail Media, with Sephora’s Head of Retail Media
In this insightful discussion, Marco Steinsieck, the Head of Retail Media at Sephora, shares his expertise in shaping retail media campaigns. He emphasizes the growing significance of retail media in marketing today, particularly in enhancing customer relationships. Marco delves into how to effectively launch campaigns, target the right audiences, and leverage data analytics for better engagement. He also discusses the integration of advertising within physical retail spaces, showcasing innovative strategies that Sephora employs to attract and retain customers.
Jul 2, 2025 • 16min
Go-to-Market Plays #13: How to Multiply Your Best Customers
Tamara Griminski, an award-winning product marketer and former VP at Kajabi, shares her expertise on customer segmentation. She introduces the MAP framework—Measure volume, Analyze performance, Prioritize potential—to help marketers identify high-potential customers. Tamara discusses how understanding the difference between perceived and actual ideal customers can enhance marketing tactics. Additionally, she shares a real-life example of using AI for customer value assessment, emphasizing data-driven approaches for product launch success.
8 snips
Jun 30, 2025 • 11min
Use THIS On Your Website Today | Bathroom Break #62
Discover how testimonials can significantly sway customer opinions, especially when they're specific and impactful. Learn why user-generated content and strategic logo placements can boost your website’s conversion rates. The conversation delves into customizing landing pages to better connect with your audience, ensuring that social proof resonates. Plus, enjoy a lighthearted debate about whether unfunny text can be made funny. It's a quick dose of marketing wisdom packed with practical tips!
Jun 27, 2025 • 45min
How To Build A Winning Marketing Playbook with Kyle Coleman, Global VP of Marketing at ClickUp | Ep. 329
Kyle Coleman, Global VP of Marketing at ClickUp, reveals how he aims to help his company reach $1B in ARR. He discusses his journey from SDR to CMO and emphasizes why breaking from the norm is crucial. Discover how ClickUp's 'No Lead Left Behind' initiative works and the significance of brand awareness in sales success. Kyle also shares insights on navigating the crowded AI messaging landscape and the importance of strategic messaging that resonates with diverse audiences.
Jun 25, 2025 • 13min
Go-to-Market Plays #12: How to Price Your Product
Tamara Griminski, an award-winning product marketer and founder of PNM Kim, shares her insights on effective pricing strategies. She argues against common practices like competitor-based pricing, advocating instead for the Van Westendorp Pricing Test. This framework emphasizes understanding customer perceptions and willingness to pay. Tamara also discusses the importance of real customer insights in pricing tests, focusing on data-driven decisions that meet market expectations and balance value with affordability.
Jun 23, 2025 • 12min
AI Tips, Tricks, and Tactics | Bathroom Break #61 🚽
Discover how AI can revolutionize content creation! The hosts share clever ways to repurpose podcast transcripts, making your workflow smarter and more efficient. They dive into optimizing your website with AI insights and clarify the nuances between engine optimization and SEO. Plus, hear their humorous take on the dramatic format of Love Island and discuss exciting upcoming movie sequels. This lively chat blends marketing strategies with a playful approach, showcasing how to leverage AI to enhance your marketing game!
