Healthcare is a HUGE industry. Marketing it is even bigger. How do you make sure it's effective?This episode’s guest, Andrea Becker, has seen it all during her 25 years in the healthcare marketing industry. And the KEY that hasn’t changed is trust. People’s health is no joke, and neither is access to care, information about symptoms, and tips and tricks. How can you build trust within your content? How do you make your content stand out amongst all the noise and (sometimes fake) information?Plus, the biggest challenge of healthcare marketing is that there’s SO much, including insurance companies and laws about advertising, that varies by area and even social media platform. And, healthcare marketing is using AI to its benefit. But it’s nothing to freak out about; Andrea reveals nothing will ever really be fully automated in the industry. If you’re a marketer who wants to learn more about the healthcare space and how it differs between generations, countries, and more, this is the episode for you. Follow Andrea:LinkedIn: https://www.linkedin.com/in/andrealbeckerFollow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Think about your company’s merch and swag bags. They could use a refresh, right? Who wants another mug with your logo or a battery pack that won’t charge anything?Jay reveals the biggest mistake when it comes to merch: contests. Why? You need to give people the perception that they actually have a chance to win the item. Plus, Daniel talks about how your items need to BE creative if you want to be seen as a creative brand. If not, there’s a good chance it’ll end up being unmemorable and in a landfill somewhere. This short ‘n sweet Bathroom Break is all about giveaways, fun little trinkets, and how you can get everyone excited about repping your brand. 🚽Follow Jay:LinkedIn: https://www.linkedin.com/in/schwedelson/Podcast: Do This, Not ThatFollow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Marcus Sheridan, co-founder of Priceguide.ai and author of Endless Customer, dives into the evolving landscape of trust in marketing. He discusses how AI is reshaping brand discovery and the shift towards transparent pricing and self-service experiences. Sheridan emphasizes the four pillars of a trusted brand and the importance of radical transparency. He also explores innovative marketing strategies that prioritize storytelling and agility over traditional SEO, urging marketers to adapt and create meaningful connections with their audience.

In this conversation, Alex Rynne, Senior Content Marketing Manager at LinkedIn, shares her decade of insights on leveraging LinkedIn for B2B marketing. She reveals common brand mistakes and discusses the importance of video content, emphasizing that LinkedIn has its own identity, distinct from TikTok. The duo also highlights the power of commenting on posts to boost engagement and how authentic personal branding can enhance trust. With tips on audience-centric strategies, this chat serves as a treasure trove for marketers looking to elevate their LinkedIn game.

The hosts dive into LinkedIn's latest updates, highlighting powerful new metrics for newsletters and comment interactions. They discuss strategies to leverage comments for boosting visibility and engaging your audience effectively. Visual content is key—the podcast shares tips on using images and videos to stand out in the feed. Lastly, the influence of AI content is explored, emphasizing the importance of authenticity in your online interactions. Tune in for quick tips to hack your LinkedIn presence!

Aya Robinson of Opry Entertainment Group shares her journey of integrating into the Nashville marketing scene after moving from Hawaii. She emphasizes the importance of attending local events, not just for exposure but for genuine interactions that can lead to professional growth. Aya shares practical tips for marketers on how to build supportive networks and maintain connections after events. She also discusses overcoming the emotional challenges of isolation in marketing and the pivotal role of community outreach in expanding organizations.

Ryan Roth, the Assistant Manager of Social Media and Influencer Marketing at Peter Thomas Roth, shares insights on the dynamic world of influencer marketing in skincare. He discusses how influencers have evolved into salespeople and the vital role of seeding for growth. Roth reveals the success his brand found through TikTok shop, selling hundreds of thousands in products. He emphasizes the importance of vetting influencers, packaging, and creating authentic partnerships, especially in a competitive market.

The hosts challenge the notion that you must love your job to succeed, advocating for skill over passion. They discuss the perils of overthinking in marketing, promoting a balance between strategy and execution. Unscalable marketing gets a spotlight for its long-term benefits. The duo critiques recent Marvel films and the Oscars, sharing their disappointments. They also talk about the joys of movie tracking through Letterbox, blending entertainment with insightful marketing discussions.

Discover how to streamline your marketing tech stack and overcome complexity. Learn the significance of auditing your tools to optimize spending. Explore strategies for enhancing efficiency and reducing costs by assessing tool usage. Uncover steps for creating a centralized playbook that fosters team collaboration. Simplifying your tech can lead to smarter marketing decisions and better results!

Join online marketing expert Amy Porterfield as she shares her wealth of knowledge built over almost twenty years. Discover why personalization is crucial in today’s marketing landscape—it's the key to driving customer loyalty. Learn how to turn followers into paying customers amidst the online noise. Amy emphasizes the power of vulnerability in marketing, the significance of clear communication, and how podcasting is a game-changer for building an authentic brand. Uncover actionable strategies to scale your business effectively!