The Marketing Millennials
Daniel Murray
Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.If you want to be part of The Marketing Millennials community, join in the conversation.Linkedin: https://www.linkedin.com/company/the-marketing-millennialsInstagram: https://www.instagram.com/the_marketing_millennialsAnd if you love the show, tell a friend.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Episodes
Mentioned books
Dec 3, 2025 • 29min
The Best of Both Worlds: How PLG and SLG Win Together with Gaurav Agarwal and Kyle Coleman of ClickUp | Ep. 371
Gaurav Agarwal, COO at ClickUp with expertise in merging growth strategies, and Kyle Coleman, Global VP of Marketing, dive into the synergy between Product-Led Growth (PLG) and Sales-Led Growth (SLG). They debunk the myth that these models are opposites, emphasizing the importance of measuring incremental ROI. The duo explores the roles of demand creation and harvesting, outlines the need for consistent messaging, and argues for user-friendly product experiences. Finally, they discuss realistic AI solutions that enhance collaboration without over-promising.
Dec 1, 2025 • 14min
2026 Social Media Marketing Preview | Bathroom Break #84
Get ready for big changes in social media marketing! Experts discuss the impact of AI and the importance of leveraging hero images. Discover why amplifying successful posts is key and how small ad boosts can achieve remarkable reach. The power of engaging comments on LinkedIn is emphasized, along with using email newsletters to enhance social engagement. Plus, learn to make short-form videos snappy and shareable to captivate audiences!
Nov 28, 2025 • 28min
Growing an Engaged Audience of 600,000 on Social Media with Sophie Miller, Pretty Little Marketer (From Marketingland 2025) | Ep. 370
Sophie Miller, founder of Pretty Little Marketer and a full-time creator with an impressive 600,000-strong audience, shares her journey from overwhelmed student to social media sensation. She delves into the importance of strategic visibility opportunities, emphasizing that success isn't about being everywhere. Sophie also offers insights on creating shareable content, the rising significance of social SEO, and how to convert followers into a loyal community. Discover her tips for turning casual viewers into engaged advocates across platforms.
Nov 26, 2025 • 29min
Product vs. Performance: How Modern Brands Really Scale with Ari Murray and Stefani O'Sullivan (From Marketingland 2025) | Ep. 369
Ari Murray speaks with Stefani O'Sullivan, a growth expert with a rich background at brands like STAUD and Savage X Fenty. They dive into the contrasting worlds of product-led and performance-led growth strategies. Stefani reveals how product intuition and customer feedback shape long-term success. She discusses the importance of blending marketing with product insights and when to use new media channels. Listeners gain valuable insights on maintaining messaging consistency while respecting contextual differences in their campaigns.
8 snips
Nov 24, 2025 • 14min
A New Email Metric to Track in 2026 | Bathroom Break #83
Discover why getting replies in emails is the next big tactic for marketers. The hosts reveal how a simple 'reply with a word' strategy can outperform traditional forms. Learn about the Easter-egg technique to ensure readers engage with your content. Replies not only enhance deliverability but also boost social media visibility. Plus, find out how automating responses can harness valuable first-party data. Get ready to transform your email strategy ahead of 2026!
Nov 21, 2025 • 45min
The Truth About Marketing Analytics with Sid Malhotra, EVP at Snap | Ep. 368
Sid Malhotra, EVP at Snap and former marketing lead at Grammarly, shares insights on marketing measurement that can reshape your strategy. He explains why traditional last-click thinking misguides modern marketers and reveals that many potential customers are outside the Meta and Google ecosystem. Sid introduces the 'Hot Wheels Problem,' highlighting the shortcomings of view-only impressions. He also outlines a practical three-step playbook to effectively test new channels like Snapchat to better engage a diverse audience.
Nov 19, 2025 • 42min
How To Measure Brand with Preston Rutherford, Co-founder of Chubbies | Ep. 367
Join Preston Rutherford, co-founder of Chubbies, known for transforming DTC brand growth, as he discusses innovative strategies for measuring brand effectively. He argues that brand should be treated like a performance channel, emphasizing community-driven growth and creative content. Learn about optimizing brand search metrics, escaping the discount trap, and using engagement tactics that boost long-term profitability. Preston also highlights the power of organic content in enhancing paid ad performance, offering practical insights for sustainable brand success.
Nov 17, 2025 • 11min
Try This Email Tactic That Works Every Time | Bathroom Break #82
Discover how animated GIFs can transform your email strategy! This technique not only boosts engagement but can increase click-through rates by 20%. Learn why GIFs outperform videos and how to harness AI tools like Canva for easy creation. Plus, find out the best seasonal moments to use GIFs for maximum impact. Don't miss tips on theming your GIFs to make them more relevant and engaging!
Nov 14, 2025 • 47min
How to Measure Marketing Effectively with Sorin Patilinet | Ep. 366
Sorin Patilinet, a marketing scientist with nearly 20 years at Mars and PepsiCo, shares insights on redefining marketing effectiveness. He emphasizes the need for holistic measurement beyond just ROI, arguing for a deeper understanding of consumer behavior. Sorin discusses leveraging neuroscience for creative testing and highlights the importance of linking sales-focused measurement with brand-building efforts. He also cautions against common pitfalls like overemphasizing engagement metrics, advocating for a focus on consumer actions instead.
Nov 12, 2025 • 39min
Building Community Before Building Hype with Ramli John, Founder and Author | Ep. 365
Ramli John, founder of Delight Path and author of *Product-Led Onboarding*, shares his innovative community-first approach to launching products and books. He emphasizes the importance of building a paid Readers Club well before launch for feedback and engagement. Ramli contrasts direct sales with Amazon exclusivity, showcasing how personal connections enhance reader relationships. He also discusses marketing transformation over mere formats and highlights the unique human touch in storytelling that AI can't replicate, making it vital for lasting success.
