The Marketing Millennials Why You Shouldn't Stop Marketing on Weekends | Bathroom Break #64 🚽
Jul 14, 2025
Weekend marketing might just be your untapped secret weapon! Discover why email engagement can soar on Saturdays and Sundays, thanks to lower competition and higher audience activity. Uncover B2B tactics to capitalize on high-intent browsing over the weekend. Plus, learn why traditional benchmarks fall short on weekends. The hosts also share their personal morning rituals for maximizing productivity. Say goodbye to Sunday Scaries and become a weekend warrior for your brand!
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Jay's Early Wake-Up Routine
- Jay wakes up without an alarm every day at 5:45 a.m., going to bed early to maintain this routine.
- This early rising contrasts with many people who rely on multiple snooze alarms.
Weekend Marketing Advantages
- Market on weekends because competition is lower and people have more leisure time to engage.
- Schedule emails and offers strategically for weekends to stand out and reach an attentive audience.
Separate Metrics for Weekend Emails
- Weekend email open rates require separate benchmarks from weekdays.
- People approach weekend emails with a different mindset, often engaging more deeply with content.