The Marketing Millennials Are Waitlists Even Worth It? | Bathroom Break #63 🚽
Jul 7, 2025
The hosts dive into the relevance of waitlists in today's marketing landscape. They debate whether these lists still hold value for customers and discuss better strategies for building email lists. Discover how to create hype for virtual events and the clever use of phrases like "sold out" for social proof. The conversation also uncovers the power of urgency and how to spot super fans within your audience. Join them for a light-hearted yet insightful take on making marketing work in a waiting world!
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Episode notes
Collect Emails with Waitlists
- Always collect emails to build your marketing list.
- Use waitlists strategically for product launches or events with clear incentives.
Incentivize and Analyze Waitlists
- Use contests or VIP status to incentivize joining a waitlist.
- Analyze waitlist signups to gauge interest and optimize marketing.
Leverage Rolling Launches and Exclusivity
- Avoid relying on one big launch moment; use a rolling launch with ongoing waitlists.
- Offer limited quantities or beta access for exclusivity and hype.