Do waitlists even matter to customers anymore? Or are they a waste of time?
Daniel says it depends, but basically, lists are important in marketing. Getting email addresses of important people (including people that are interested in your brand) should always be a priority. But, there are some instances where a wait list wouldnât make sense, like a free virtual event. Jay and Daniel talk about building hypeâŚand what to do when that hype gets busted.
Plus, whatâs the biggest hacks in DTC vs. B2B SaaS? One is using the term âsold outâ for social proof and the other is beta access. The OG upsell has always been a long line. How do you do that with a virtual service or product?
This short ân sweet Bathroom Break is all about waitingâŚand waitingâŚand more waiting. đ˝
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
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YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
