The Marketing Millennials Go-to-Market Plays #13: How to Multiply Your Best Customers
Jul 2, 2025
Tamara Griminski, an award-winning product marketer and former VP at Kajabi, shares her expertise on customer segmentation. She introduces the MAP framework—Measure volume, Analyze performance, Prioritize potential—to help marketers identify high-potential customers. Tamara discusses how understanding the difference between perceived and actual ideal customers can enhance marketing tactics. Additionally, she shares a real-life example of using AI for customer value assessment, emphasizing data-driven approaches for product launch success.
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Use MAP Framework to Identify Customers
- Use the MAP framework to identify your highest potential customers before marketing.
- It helps focus marketing tactics, shape roadmaps, and align teams efficiently.
Start with Measuring Customer Volume
- Start segmentation by measuring volume in your existing customer base across demographics and behaviors.
- Include leads, current, and churned customers to see true patterns.
Analyze Segment Performance Metrics
- Analyze segment performance via metrics like conversion rate, LTV, retention, and acquisition cost.
- Seek the sweet spot of segments that are valuable, easy to acquire, and sticky.