Tamara Griminski

Tamara Griminski, an award-winning product marketer and founder of PNM Kim, shares her insights on effective pricing strategies. She argues against common practices like competitor-based pricing, advocating instead for the Van Westendorp Pricing Test. This framework emphasizes understanding customer perceptions and willingness to pay. Tamara also discusses the importance of real customer insights in pricing tests, focusing on data-driven decisions that meet market expectations and balance value with affordability.

Tamara Griminski, an award-winning product marketer and former VP at Kajabi, shares her expertise on customer segmentation. She introduces the MAP framework—Measure volume, Analyze performance, Prioritize potential—to help marketers identify high-potential customers. Tamara discusses how understanding the difference between perceived and actual ideal customers can enhance marketing tactics. Additionally, she shares a real-life example of using AI for customer value assessment, emphasizing data-driven approaches for product launch success.

Tamara Griminski, Founder of PMM Camp and former VP of product marketing at Kajabi, joins to share insights on harnessing customer feedback. They discuss the importance of asking the right questions and choosing between generative and concept-testing interviews. Tamara emphasizes the urgency of timing—how feedback can fade over time. They explore strategies to turn insights into actionable plans, ensuring that marketing aligns with customer needs effectively. This conversation is packed with practical tips for marketers eager to enhance their strategies.