The Marketing Millennials Go-to-Market Plays #9: Turning Customer Feedback into Strategy
May 28, 2025
Tamara Griminski, Founder of PMM Camp and former VP of product marketing at Kajabi, joins to share insights on harnessing customer feedback. They discuss the importance of asking the right questions and choosing between generative and concept-testing interviews. Tamara emphasizes the urgency of timing—how feedback can fade over time. They explore strategies to turn insights into actionable plans, ensuring that marketing aligns with customer needs effectively. This conversation is packed with practical tips for marketers eager to enhance their strategies.
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Clarify Interview Purpose First
- Always clarify the decision you want to make before conducting customer interviews.
- Ask what information you need to move forward and who has that answer.
Reverse-Engineer Interviews From Decisions
- Designing interviews around decisions, not just curiosity, turns raw feedback into strategic insights.
- Reverse-engineer questions from the decisions you need to make.
Choose Interview Type Wisely
- Identify if you need generative or concept testing interviews based on goals.
- Generative uncovers needs; concept tests validate specific ideas or concepts.