Customer interviews are a goldmine for information and strategy ideas. But how do you turn their words into action?
Daniel and Tamara talk about how customer feedback is great, but turning their insights into actual change is even better. First, you have to make sure you’re asking the right questions to get the information you need. Next, there’s two types of interviews: generative and concept-testing. Which one should you choose based on your goals?
Tamara shares why “right place at the right time” is important when it comes to buying, churning, or even adopting a feature. You wanna strike when you’re at the top of their mind because three months down the line? It’s just too late.
If you’re looking to get more out of customer feedback and ask questions that yield success, this is the episode for YOU…and it’s short and sweet. ⌛
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LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
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Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
