

How To Build A Winning Marketing Playbook with Kyle Coleman, Global VP of Marketing at ClickUp | Ep. 329
Jun 27, 2025
Kyle Coleman, Global VP of Marketing at ClickUp, reveals how he aims to help his company reach $1B in ARR. He discusses his journey from SDR to CMO and emphasizes why breaking from the norm is crucial. Discover how ClickUp's 'No Lead Left Behind' initiative works and the significance of brand awareness in sales success. Kyle also shares insights on navigating the crowded AI messaging landscape and the importance of strategic messaging that resonates with diverse audiences.
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Big Bold Goal Drives Innovation
- Kyle Coleman shares how his CEO set a clear big goal: $1B ARR and $100M incremental pipeline for his team.
- This ambitious target pushes the whole company to reinvent processes and aim higher than before.
Winning The Category Matters
- Leading the market with thought leadership and owning the category problem is key to creating $100M incremental pipeline.
- Marketing must position the company as industry leader and redefine the category to stand out.
Market The Problem, Not Features
- Craft messaging around the visceral problems customers face, not just efficiency or productivity jargon.
- Connect emotionally by illustrating the problem and the future success customers gain solving it.