The Marketing Millennials

A lot of customers add items to their carts, but never buy. It’s time to fix that.  Daniel is joined by Brian Best, current Senior CRM Lead @ Samsung. They talk about the impending holiday season (yes, it’s right around the corner) and how you can pull shoppers back in using CRM and retargeting strategies.  Brian talks about making SMS, push, and email into a seamless journey, even if we’re trained to think they’re separate items. This journey also works for retargeting. With things like smart emails to category-specific nudges, you can move customers down the funnel…and have them coming back for more.  Plus, what’s the deal with customer lifetime value? How do you even calculate it? CLV should drive every decision you make, especially around the holiday season. Staying at the top of your customers’ minds should be your priority.  Whether you’re gearing up for Black Friday or building year-round retention, this is the episode for you.  Wunderkind is a global performance marketing solution powered by AI, data, and identity. To learn more, visit: https://www.wunderkind.co/ Follow Brian: LinkedIn: https://www.linkedin.com/in/brian-r-best/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

A baby blowout, a bird bomb, and a masterclass in making people click “yes.” Jay and Daniel go over parenting woes, bird mishaps, and how to get people to actually fill out your forms. Ever heard of a no-scroll tactic? Jay shares how it boosted conversions by 60%. Daniel also shares how his two-step tactic is more effective than forms with 4-5 steps.  Ever felt like filling out a form takes too much time? As Marketers, you can always use microcopy like “this takes 30 seconds” to reassure your audience. Plus, how do you create the best CTA possible? If you're a Marketer looking to come up with better forms AND have them convert, this is the episode for you. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Think AI is just for coming up with hooks and generating images? Think again.  Daniel sits down with Phil Lakin, Head of Enterprise Innovation at Zapier, to reveal how marketers can turn AI into a measurable growth engine, partner, and automation tool. Phil breaks down the biggest mistakes teams make when adding AI to their workflows. What does mapping have to do with automation? Turns out, you should map workflows manually before implementing anything AI-related. He also shares quick wins that save Marketers 20-40 hours a week. Plus, who should lead the charge? Daniel and Phil discuss how the next leaders in AI will be skilled people managers who know how to guide and evaluate a team of digital agents just as they would human employees. If you’re ready to make AI a trusted partner and part of your workflow, this is the episode for you.  Check out Zapier + build and ship AI workflows in minutes: https://zapier.com/ Zapier has nearly 8,000 integrations, so you can automate with AI without relying on engineering. That means you can roll out AI-powered workflows that do real work across your whole company in minutes, not weeks. Turn disconnected data into lush campaign insights, automate your sales outreach and follow-up, and clear your IT ticket queue faster. The possibilities are endless. Follow Phil: LinkedIn: https://www.linkedin.com/in/philip-lakin/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

BFCM is the Super Bowl of ecom. Do you have your game plan? In this episode, Daniel and Tim (VP of Digital, Content, and AI at Wunderkind) discuss how the smartest brands are turning anonymous visitors into lifelong customers…and doing it automatically. If you’re still blasting the same email to everyone, you’re leaving mountains of revenue on the table. Tim breaks down how AI decisioning engines pinpoint exactly when and how to reach each shopper, creating hyper-personalized messages that convert at lightning speed.  Also, should you be totally transparent about pricing in the age of taxes and tariffs? What does it mean to be mobile-first as a brand? They explain how all of it matters in the long run for trust and staying top-of-mind.  If you’re ready to move past spray-and-pray marketing this BFCM and start selling to people for life, this is the episode for you.  Check out Wunderkind and their Agentic AI capabilities: https://www.wunderkind.co/ Follow Tim: LinkedIn: https://www.linkedin.com/in/timglomb/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Discover why Reddit is a treasure trove for marketers, offering insights into trends before they hit mainstream platforms. Learn how to engage with niche communities and gather valuable customer feedback without needing a massive following. The hosts share funny moments from a Waymo ride while unpacking the unique dynamics of Reddit marketing. Plus, find out how to leverage user-generated content for effective promotions, all while having a laugh about their autonomous car adventures!

Ryan Gavin, CMO at Slack, discusses the transformative power of AI in the workplace. He highlights how AI agents are reshaping marketing, making collaboration more efficient and enhancing productivity. Gavin explains the importance of a beginner's mindset for marketers in an AI-driven world. He also shares innovative ways Slack uses AI for onboarding and customer interactions, emphasizing the need for organizations to adapt their strategies. With AI as a teammate, marketing evolves from traditional methods to orchestrating value creation effectively.

In this discussion, Maya Grossman, CEO and executive coach with experience at Google and Microsoft, reveals the secrets to career advancement. She shares her journey through 17 promotion rejections and outlines how shifting focus from execution to strategy can propel you forward. Maya emphasizes the art of saying no and the necessity of cultivating an executive presence. She debunks myths about hard work and MBAs, advocating for strategic visibility and authentic leadership as keys to breaking through barriers and achieving promotions.

Louis Grenier, founder of Stand the F*ck Out, shares his expertise on branding and marketing strategies that make challenger brands thrive. He discusses how category creation may be a myth and the significance of smart subcategory positioning. The conversation dives into Magic Spoon's clever blend of nostalgia and health for millennials, and the branding approach of Dark Horse that uses a detective board aesthetic. Finally, Grenier highlights the importance of continuous engagement and understanding consumer psychology for long-term brand success.

A first-time dad shares insights on sleepless nights and diaper duty while tackling email unsubscribe trends. Discover why people ghost after initial sign-ups and learn about the so-called 'unsubscribe season.' The hosts emphasize that losing subscribers can actually be a good thing, letting the right audience engage longer. Plus, there's a candid chat about the humorous backlash Daniel faced for using emojis in his popular newsletter. Tune in for quick marketing tips mixed with relatable parenting anecdotes!

Louis Grenier, founder of Stand the F*ck Out, joins Tamara to discuss what it truly means to stand out in a saturated market. He emphasizes the importance of differentiating through understanding customer needs and crafting powerful positioning statements. They challenge traditional marketing personas and dissect the struggles of product marketers, advocating for clarity and straightforward strategies. Louis also shares personal anecdotes that shaped his branding philosophy, encouraging marketers to build memorable brands.