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The Marketing Millennials

Latest episodes

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Jul 29, 2024 • 10min

SPECIAL SERIES: Dealing with Haters | Bathroom Break #14

Getting your first hater is a sign you’re making an impact! The hosts dive into how negative feedback can actually fuel growth and lead to loyal fans. They explore how to sift through criticism, focusing on what's constructive and letting go of the rest. Unsubscribing from emails? It's not all bad; it can mean your audience is evolving. To lighten the mood, they even share their quirky sushi preferences and culinary tales. Embrace the haters and enjoy the journey!
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Jul 26, 2024 • 37min

272 -How to do A/B Testing, with Alex Nazarevich, VP of Growth at Unbounce

Alex Nazarevich, VP of Growth at Unbounce, discusses the importance of A/B testing in marketing and optimizing landing pages for conversions. He emphasizes focusing on customer perspective, testing across the marketing funnel, and documenting test hypotheses. Marketers should prioritize data-driven decisions, adapt to changing industry landscapes, and optimize customer experiences to drive better results.
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Jul 24, 2024 • 41min

271 - How To Create a Viral Social Media Campaign, with Mike Chambers, CEO of SMASHD (formerly Mixoloshe)

Meet Mike Chambers, CEO behind the viral rebranding of Mixoloshe to SMASHD. Discover the power of organic social media, the struggles of rebranding, and tips on creating viral content. Learn why dedicated content creators are key and how an adaptive mindset drives marketing success.
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Jul 22, 2024 • 11min

SPECIAL SERIES: Here's How Often You Should Post Content | Bathroom Break #13

Jay Schwedelson and Daniel discuss the ideal content posting frequency on social media, emphasizing quality over quantity. They dive into the importance of relevancy and frequency in content marketing, suggesting consistent posting habits. The podcast also touches on bathroom breaks and marketing podcast promotions.
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Jul 19, 2024 • 33min

270 - How to Monetize a Podcast, with George Macdonald

George Macdonald, Partnerships Lead at High-Performance Podcast, discusses monetizing podcasts and creating authentic partnerships. Topics include UK's podcast growth, brand advertising, promoting podcasts, engaging content, successful partnerships, and podcasting questions.
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Jul 17, 2024 • 39min

269 - The Future of SEO, with Abby Gleason

Senior Product Manager Abby Gleason discusses the evolving SEO landscape, emphasizing Reddit and Quora as key platforms. She explores AI's impact on search and predicts the future of SEO beyond Google, including TikTok's influence. The podcast delves into SEO strategies, user-generated content, and the importance of expert-driven content for optimal search visibility.
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Jul 15, 2024 • 13min

SPECIAL SERIES: Win-Back Campaign Strategies | Bathroom Break #12

Jay and Daniel discuss effective win-back email strategies, engagement tactics, nurturing super fans, and unsubscribe best practices in humorous and informative ways. They offer unique insights and tips for optimizing reengagement and maintaining brand loyalty.
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Jul 12, 2024 • 28min

268 - The Ultimate Brand Strategy Playbook, with Kara Redman

Brand strategist Kara Redmond shares tips on personal branding and community building. Topics include components of a successful brand strategy, building community through consistent messaging, and emotionally intelligent brands succeeding in marketing. Learn how to position your product for success and align personal and corporate brands for maximum impact.
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Jul 10, 2024 • 9min

Game-Changing Career Tips (ft. Ari Murray)

Experienced professional Ari Murray shares game-changing career tips with the hosts. They discuss securing promotions, using emojis in professional communication, and aligning personal goals with company objectives for career growth.
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Jul 8, 2024 • 10min

SPECIAL SERIES: Marketing Myths | Bathroom Break #11

Debunking marketing myths about content repetition, e-mail marketing, and open rates. Exploring the value of repurposing content and engaged subscribers in email marketing

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