The Marketing Millennials How to Market with AI Browsers | Bathroom Break #79
Oct 27, 2025
Discover how AI-powered browsers like Comet and Atlas are reshaping the marketing landscape. Learn to create 'answer-ready' content that appeals to AI as much as to humans. The hosts warn that gated content may hurt your visibility and discuss how to make your website more scannable and agent-friendly for AI systems. Get practical tips on reversing search prompts and conducting a site audit with AI tools. Plus, find out why reducing clicks can improve user experience, both for people and AI agents!
AI Snips
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Transcript
Episode notes
Halloween Candy Double-Dippers
- Jay describes kids and adults double-dipping on Halloween candy and pretending to be someone else.
- He jokes about giving out toothbrushes or bad candy to stop repeat takers.
Test Your Site In AI Browsers
- Download and test AI browsers (Comet or Atlas) on your site to see the prospect experience.
- Ask the browser to analyze competitor sites and extract email collection, pricing, and positioning instantly.
Reverse-Engineer User Prompts
- Reverse-engineer likely prompts and language your audience will use and craft answer-ready content.
- Focus on creating content that directly answers common prompts instead of only SEO keyword pages.