The Marketing Millennials The End of Year Content Strategy You’re Not Using | Bathroom Break #81
Nov 10, 2025
Discover how to boost your year-end marketing without breaking a sweat! Learn the power of ‘most’ moments to engage your audience by curating top-performing content. Transform your data into compelling roundups of your most downloaded and shared pieces. Plus, find out how AI can help automate this process in minutes. Dive into the psychology behind why year-end makes people crave these lists. It’s a smart, no-cost strategy that can help you finish the year strong!
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Hosts' Running Phase Stories
- Jay reveals he jogs the same three-mile circle every Saturday and Sunday and gets mistaken for walking.
- Daniel shares he had a 2019 running phase focused on beating his 5k time for four months.
Run Year-End Roundups From Existing Content
- Do create year-end roundups using your top-performing content like most downloaded or most viewed items.
- Promote these 'most' lists now to increase engagement with zero new content creation.
Leverage 'Most' For Social Proof
- The word "most" taps social proof and drives consumption because people look to others' choices.
- Packaging content as 'most listened,' 'most bought,' or 'most viewed' increases downloads and engagement.