The Marketing Millennials

Join Robyn Nissim, a social media advisor who pioneered Ulta’s first influencer program and led social media at Alo and Anastasia Beverly Hills, as she dives into the evolution of influencer marketing. Discover how to choose the right influencers and ensure brand alignment to avoid disaster. Robyn discusses the challenges brands face today and the importance of building meaningful relationships with creators. Plus, learn why consumers trust influencers more than traditional ads and the nuanced role of paid media in campaigns.

Tamara Griminski, Founder of PMM Camp and former VP of product marketing at Kajabi, joins to share insights on harnessing customer feedback. They discuss the importance of asking the right questions and choosing between generative and concept-testing interviews. Tamara emphasizes the urgency of timing—how feedback can fade over time. They explore strategies to turn insights into actionable plans, ensuring that marketing aligns with customer needs effectively. This conversation is packed with practical tips for marketers eager to enhance their strategies.

Learn how to reverse engineer your competition without merely copying them. Discover two free tools that unveil your competitors' tech stacks and advertising strategies. Understand the significance of strategic competitor analysis for refining your own marketing efforts. Plus, enjoy a light-hearted chat about the quirks of living in Miami, from sweltering heat to hurricane antics. It's a fun mix of valuable insights and personal anecdotes!

What does it mean to be a creative director? Carly Lieberman, Creative Director at Sharma Brands, drops by the studio to chat about her experience merging copy, content, and design together to form cohesive ad campaigns.  She imparts some of the wisdom she’s learned about making great ads, including the importance of knowing your audience, distinguishing the nuances between paid and unpaid audiences, and listening to what the data tells you.  Carly also shares her insights on writing great copy and aligning landing pages to specific ad campaigns, sharing some of her favorite ads she’s led campaigns for during the course of her storied career.    0:00 Intro/Background 3:09 What Does it Mean to Be a Creative Director 5:05 Making Great Ads 10:08 Thinking About Copy 14:07 Aligning Ads to Landing Pages 19:00 Ads Carly’s Most Proud Of 21:26 Creating a Brief 26:29 A Hill to Die On Let’s face it—consumers don’t trust ads, but they do trust their favorite creator, that go-to review site, or a friend’s recommendation. That’s where ⁠impact.com⁠ comes in. As the leading partnership management platform, ⁠impact.com⁠ helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in today’s world, the real buyer’s journey isn’t a funnel—it’s a group chat. Visit ⁠impact.com/millennial⁠ and take your marketing to the next level!   Follow Carly: LinkedIn: https://www.linkedin.com/in/carlylieberman/   Follow Daniel: Twitter: ⁠https://www.twitter.com/Dmurr68⁠ LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠   Sign up for The Marketing Millennials newsletter:  ⁠www.workweek.com/brand/the-marketing-millennials⁠   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com

Ever opened up a blank doc and spit out copy filled with buzzwords, vague benefits, or even nothing at all? Tamara and Daniel are here to help fix messaging woes. Good messaging can be hard to find—it’s important to remember that the best messaging is a middle ground: it’s not too fluffy, not too emotional, and not too technical or dry. Tamara walks us through the value-benefit feature (VBF) to show us the three steps to crafting the right message.  If you’re looking to sharpen your messaging and copy skills, this is the episode for YOU…and it’s short and sweet. ⌛ Sked Social is the no-BS social media management platform built for teams who want to move fast, collaborate easily, and actually prove impact. No per-seat shakedowns, no absurd price hikes, no surprise add-ons—just powerful tools that save time and cut through the chaos. Learn more at ⁠Skedsocial.com Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In a world of uncertainty, transparency is key to maintaining customer trust. Discussing the pitfalls of aggressive discounting, the hosts suggest focusing on value instead. They emphasize the importance of double-downing on existing client relationships and adapting marketing strategies to navigate economic instability. With light-hearted banter, they also touch on the humorous struggles of scheduling and maintaining competitive edges in marketing. Get ready to shift your approach!

Nick Tran, the innovative CMO at FARFETCH and former TikTok marketer, dives into the shifting landscape of social media and marketing. He emphasizes the importance of originality and creativity to break the cycle of sameness. Nick discusses the decline of traditional ads in favor of genuine peer recommendations and community-led strategies. He also explores how Gen Z's unique brand loyalty impacts marketing approaches. Expect insights on revitalizing brands and building authentic relationships in a saturated content world.

Tamara Grominski, an award-winning product marketer and former VP at Kajabi, joins Daniel to tackle the art of product repositioning. They discuss how to recognize when your product needs a new focus, especially during market shifts. With an insightful case study on transforming a classic thermos into a trendy lifestyle brand, they explore key strategies for engaging untapped audiences. Tamara emphasizes that launches aren't just for new products, and repositioning can spark fresh growth opportunities.

Marketers, beware of negative signals! Outdated emails and stale content can silently undermine your efforts. Discover how to keep your message relevant without overwhelming your audience. The hosts delve into modern communication quirks, revealing how even kids can teach us about avoiding negative social cues. Learn about the power of clickbait done right and why quality trumps quantity in marketing. Tune in for quick tips on fostering positive engagement and erasing those pesky negative signals.

JS Stansel, a seasoned social media veteran and author, shares his expertise on effective social media management. He emphasizes the distinction between casual users and trained social media managers, advocating for better recognition and resources for the latter. JS discusses the importance of gradual change in strategy and the necessity of authentic storytelling. He also addresses the unique challenges social media managers face and highlights the importance of tailored brand strategies to engage diverse audiences effectively.