How To Win Internal Marketing with Jesse Feldman, Product Marketing Lead at Loom + Atlassian | Ep. 358

Tired of endless meetings, confusing handoffs, and feeling out of the loop? Feel like you need to get your team on board in a better way? Internal marketing might just be the most overlooked superpower in business.

Daniel talks with Jesse Feldman, Product Marketing Lead at Loom. From using AI note-takers and video walkthroughs to running faster go-to-market campaigns, Jesse reveals how great Marketing starts inside your org, not just outside it.

Jesse breaks down exactly how Loom uses its own product to build alignment across global teams, accelerate launches, and save hours of meeting time…all while keeping creativity and connection alive. She shares why internal communication might be the most underrated part of Marketing success.

Daniel and Jesse also dive into the human side of Marketing: building empathy into leadership, making your team feel seen, and creating internal hype that drives better ideas from across the org. 

If you’ve ever wondered how to connect with your team better so your brand can focus more on marketing and less on busy work, this episode is for you.

Acquired by Atlassian in 2023, Loom is an AI-powered video communication tool for work that lets users record and share videos quickly and easily. Loom helps teams stay connected across time zones and boosts productivity. Visit Loom.com for more information.

Follow Jesse:

LinkedIn: https://www.linkedin.com/in/jessfeld/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com