Turning “Boring” Into Exciting in Marketing with Tom Orbach, Director of Growth Marketing at Wiz | Ep. 352

Think cloud security is boring? Think again.

Daniel talks with Tom Orbach, Director of Growth Marketing at Wiz and creator of the Marketing Ideas newsletter. His mission? Make “boring” impossible to ignore.

Tom reveals the three-step framework he’s used to turn a quiet cybersecurity brand into a social-media magnet: Humor. Participation. Status.

He drops real examples you can steal: a CISO Toy Store, a cybersecurity musical, even a meditation app for stressed-out security leaders. These stunts turned brand awareness into fuel for sales and made Wiz the name everyone in cloud security knows.

Whether you market SaaS, finance, or any “too serious” industry, this conversation proves “boring” can be exciting if you know how to Market your brand. If you want your brand to get noticed, talked about, and remembered, this episode is for you. 

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