The Marketing Millennials

In this discussion, Tamara Griminski, an award-winning product marketer and founder of PMEM Camp, joins Daniel to spotlight Product Hunt—a game-changing yet underutilized distribution tool. They dive into crafting effective launch strategies, the significance of community feedback, and the importance of navigating platform algorithms. With real-world examples like Tally, they highlight pre-launch engagement and continuous marketing efforts to boost visibility and success. Get ready to rethink your go-to-market approach!

Discover the mysteries of social media algorithms that dictate user engagement and content visibility. Learn how to craft high-quality marketing materials to thrive in this evolving digital landscape. Dive into the importance of intent-driven strategies over mere follower counts. Uncover the benefits of a 'boost budget' to amplify your best-performing posts. Plus, hear amusing anecdotes that blend everyday life with trends from TikTok, showcasing how virality can seep into our family moments.

Kylee Peña, Product Marketing Manager at Adobe, is on a mission to seamlessly integrate AI into creative tools like Premiere and Photoshop. She highlights the importance of clear communication and real demos to manage expectations around AI features. The discussion dives into how emotional storytelling can resonate with audiences, making AI less intimidating. Kylee also emphasizes the need for transparency and user feedback during product development and reveals how building trust is essential for marketers navigating AI in the creative space.

Tamara Grominski, an award-winning product marketer and founder of PMM Kim, shares her insights on the fascinating IKEA effect. She explains how self-assembly increases customer satisfaction and loyalty, making people value products they help create. The conversation reveals intriguing connections between brands like Spotify, Betty Crocker, and the IKEA effect. Tamara emphasizes the importance of personalization and user engagement in marketing strategies, showcasing how feeling invested can enhance emotional ties to products.

Discover the viral trend of building in public, where brands share their behind-the-scenes journeys, including wins and fails. This transparency creates emotional connections and boosts audience engagement. Examples from companies like HubSpot demonstrate the power of storytelling. Authenticity in branding is crucial, as revealing the messy side fosters deeper connections and loyalty. Plus, a light-hearted chat about TV shows adds a fun twist to the marketing insights!

In this discussion, marketing expert Sarah Levinger shares her insights on the integration of psychological principles in advertising. She highlights strategies like leveraging social proof and pricing psychology to boost sales. Sarah also dives into emotional advertising, illustrating how creating emotional connections can enhance campaign effectiveness. Learn how brands can build trust through authority proof and effective calls to action, all while adapting to privacy changes in the marketing landscape.

Tamara Grominski, an award-winning product marketer, discusses the power of Comeback Campaigns aimed at re-engaging lapsed customers. She highlights the art of creating FOMO to remind users what they miss out on. Strategies include personalized messaging and real-world examples like Brooklinen's heartfelt emails. Tamara also shares how gentle nudges, such as those from Slack, can effectively reactivate users while keeping brand voice consistent. It's all about making customers feel valued and excited to return!

We’re heading into a bumpy economy. So, it’s time to audit what we’re doing in marketing. How do we do that?Auditing is all about alignment. Are your brand’s efforts in line with what’s going on in the world? Are you wasting any money, time, resources, etc.? One of the first things to change is KPIs and really figure out what matters. Plus, it’s time to audit tools and software you’re using. Jay gives an example from his company: they’re reprocessing files and saving money from going through everything. When things are uncertain, it’s time to focus on what you can control. And, Daniel says marketing is still important, even if it’s often the first budget to get cut during an economic downturn. People may not want to spend their hard-earned money on trying a new product. Because of this, doubling down on retention strategies is going to be the key to success.  This short ‘n sweet Bathroom Break is all about preparing for what’s about to come. 🚽Follow Jay:LinkedIn: https://www.linkedin.com/in/schwedelson/Podcast: Do This, Not ThatFollow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Sam Dunning, an expert in website SEO and B2B marketing, joins to reveal the seven deadly sins that can sink your website's performance. They discuss the importance of transparent pricing and the dangers of designing for ego. Sam emphasizes the need for fast-loading pages and highlights how social proof boosts trust. Key insights include optimizing website content for Google and creating frictionless user experiences. Tune in for actionable tips that can transform your marketing strategy and drive more inbound leads!

Tamara Grominsky, an award-winning product marketer and founder of PMM Camp, shares insights on creating memorable marketing strategies. She emphasizes the importance of emotional connections over mere product features for lasting impact. The duo explores Duolingo's unconventional TikTok campaign, showcasing how a fun mascot can transform brand engagement. They delve into the 'Made to Stick' framework, offering practical tips on storytelling and crafting unforgettable messages. Perfect for marketers eager to resonate with audiences!