The Marketing Millennials Building an AI-First Marketing Mindset with Ryan Gavin, CMO at Slack | Ep. 348
Sep 12, 2025
Ryan Gavin, CMO at Slack, discusses the transformative power of AI in the workplace. He highlights how AI agents are reshaping marketing, making collaboration more efficient and enhancing productivity. Gavin explains the importance of a beginner's mindset for marketers in an AI-driven world. He also shares innovative ways Slack uses AI for onboarding and customer interactions, emphasizing the need for organizations to adapt their strategies. With AI as a teammate, marketing evolves from traditional methods to orchestrating value creation effectively.
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Beginner’s Mindset For AI-Driven Work
- Work will change more in the next five years than the last 25, driven by AI and agents.
- Marketers must adopt a beginner's mindset and rethink tasks as if starting today with AI tools.
Onboarding With Company Long-Term Memory
- Ryan used Slack AI heavily during onboarding to query the company's long-term memory and learn culture and history.
- He asked natural-language questions and got instant context like original presentations and V2MOMs.
Engineering Agent Scales Internal Support
- Slack deployed an engineering agent wired to product docs and past Q&A that answered 18,000+ questions in six months.
- The agent achieved ~76% self-serve accuracy and saved hundreds of thousands of engineering hours, projected to scale to millions.