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Building an AI-First Marketing Mindset with Ryan Gavin, CMO at Slack | Ep. 348

The Marketing Millennials

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Transforming Onboarding and Marketing with AI

This chapter explores the innovative use of AI during the onboarding process at Slack, enabling new employees to easily access vital company information through natural language queries. It examines the distinction between traditional and agentic AI, showcasing how automated agents improve operational efficiency and reduce workload in customer service and marketing roles. The discussion highlights the emerging 'agent-first' internet and emphasizes the need for marketing leaders to adapt their strategies in an AI-driven landscape.

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