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Building an AI-First Marketing Mindset with Ryan Gavin, CMO at Slack | Ep. 348

The Marketing Millennials

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Enhancing Sales Efficiency Through Better Data Management

This chapter examines the vital link between data quality and sales efficiency, addressing challenges in customer record accuracy and the importance of effective questioning in customer engagements. It also discusses how technology, particularly through agents in platforms like Slack, can streamline data entry and enhance workflow, enabling sales teams to prioritize value generation over administrative burdens.

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