The Marketing Millennials The Truth About Losing Email Subscribers (and Fatherhood) | Bathroom Break #72 🚽
Sep 8, 2025
A first-time dad shares insights on sleepless nights and diaper duty while tackling email unsubscribe trends. Discover why people ghost after initial sign-ups and learn about the so-called 'unsubscribe season.' The hosts emphasize that losing subscribers can actually be a good thing, letting the right audience engage longer. Plus, there's a candid chat about the humorous backlash Daniel faced for using emojis in his popular newsletter. Tune in for quick marketing tips mixed with relatable parenting anecdotes!
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New Dad Uses AI For Baby Questions
- Daniel shares the emotional highs and sleep deprivation of being a first-time dad.
- He uses AI (ChatGPT) for reassurance on baby care questions.
Q4 Is Peak Unsubscribe Season
- Unsubscribe rates spike dramatically in Q4, especially Oct 1–Dec 15.
- Consumer unsubscribes rise ~230% and B2B ~220% during that 75-day window.
Deals Drive Temporary Subscribers
- Economic pressure and deal-seeking amplify unsubscribe behavior during peak season.
- People who sign up for welcome offers will often leave once they've used the initial discount.