The Marketing Millennials 7 Ways Brands Fail to Differentiate (and What to Do Instead) with Louis Grenier, Founder of Stand the F*ck Out | Ep. 345
Sep 3, 2025
Louis Grenier, founder of Stand the F*ck Out, joins Tamara to discuss what it truly means to stand out in a saturated market. He emphasizes the importance of differentiating through understanding customer needs and crafting powerful positioning statements. They challenge traditional marketing personas and dissect the struggles of product marketers, advocating for clarity and straightforward strategies. Louis also shares personal anecdotes that shaped his branding philosophy, encouraging marketers to build memorable brands.
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Stand The Fuck Out Means Bold Differentiation
- Louis Grenier defines standing out as needing intensity, honesty, insight, and risk to be noticed in crowded markets.
- He calls it "standing the fuck out" to emphasize the urgency and courage required to differentiate.
Contrarian Roots Shaped His Career
- Louis traces his contrarian streak to teenage years where being provocative got attention and shaped his career path.
- That curiosity plus early internet skills and people understanding led him to focus on making brands stand out.
Start With Six Customer Questions
- Answer six core questions about customers instead of assuming broad personas to find actionable insights.
- Use existing data, transcripts, or simple conversations to answer them if new research isn't possible.
