Crafting Powerful Positioning Statements

What does it really take to stand out in a crowded market?

Daniel’s OUT, Tamara’s IN. She’s joined by Louis Grenier to unpack his philosophy of “standing the f*ck out.” 

From his contrarian roots to lessons learned at Hotjar and beyond, Louis shares core questions every marketer must answer, why traditional personas fall short, and how to create positioning that actually gives customers a reason to choose you.

And, what’s the role of product marketing? What’s the difference between segmentation vs. belonging? Tamara and Louis reveal their answers and even share some hills they’re dying on. 

If you’re a marketer who wants to build a brand people actually remember, this episode is for you.

Follow Louis:

LinkedIn: https://www.linkedin.com/in/louisgrenier/

Follow Tamara:

LinkedIn: https://www.linkedin.com/in/tamaragrominsky/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com