The Marketing Millennials

Why Marketers Shouldn’t Ignore Reddit in 2025 | Bathroom Break #73 🚽

Sep 15, 2025
Discover why Reddit is a treasure trove for marketers, offering insights into trends before they hit mainstream platforms. Learn how to engage with niche communities and gather valuable customer feedback without needing a massive following. The hosts share funny moments from a Waymo ride while unpacking the unique dynamics of Reddit marketing. Plus, find out how to leverage user-generated content for effective promotions, all while having a laugh about their autonomous car adventures!
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ANECDOTE

Waymo Start Sparks Comedic Chaos

  • Jay and Daniel record the episode from a Waymo and struggle to find the air control and seatbelt settings while sweating in the car.
  • They eventually figure out the controls, unlock the doors, and joke about the absurdity of podcasting inside a driverless vehicle.
INSIGHT

Reddit Beats Noise With Genuine UGC

  • Reddit surfaces honest user-generated recommendations that beat affiliate-filled search results.
  • Daniel trusts Reddit for real-world answers on travel, tools, and product recommendations.
INSIGHT

Reddit As An Antidote To Generic AI Content

  • Reddit is one of the last places resisting generic AI content and preserves user opinions and debate.
  • Jay says marketers need to dig into Reddit to spot trends and unfiltered conversations before they hit other platforms.
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