The Marketing Millennials How to Build Marketing Systems That Actually Work with Erika Storli, Senior Product Marketing Manager at Trello | Ep. 359
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Oct 22, 2025 Join Erika Storli, Senior Product Marketing Manager at Trello, as she shares insights on scaling marketing systems from a lean team perspective. Erika reveals how to set boundaries and prioritize effectively, moving from chaos to clarity. She discusses the importance of using the right tools, like Trello and Notion, and co-creating service-level agreements for manageable internal requests. Plus, she highlights the value of precision in marketing over sheer scale, along with actionable tips for boosting productivity.
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Boundaries Beat Constant Availability
- Erika realized constant responsiveness wasn't necessary and set clear boundaries to manage requests.
- She found telling people when she'd reply (end of day) reduced pressure and improved focus.
From Ten PMMs To Two
- After layoffs her PMM team shrank from 10 to 2 and she had to re-evaluate all projects.
- She mapped ongoing work to the fiscal quarters to decide what to keep or postpone.
Use A Visual Command Center
- Map all projects visually in a single shared board and tag status (in progress, done, backlog).
- Use that view to align bandwidth, urgency, and which items to say no to this quarter.