The Marketing Millennials The Future of Retail Media, with Sephora’s Head of Retail Media
Jul 4, 2025
In this insightful discussion, Marco Steinsieck, the Head of Retail Media at Sephora, shares his expertise in shaping retail media campaigns. He emphasizes the growing significance of retail media in marketing today, particularly in enhancing customer relationships. Marco delves into how to effectively launch campaigns, target the right audiences, and leverage data analytics for better engagement. He also discusses the integration of advertising within physical retail spaces, showcasing innovative strategies that Sephora employs to attract and retain customers.
AI Snips
Chapters
Transcript
Episode notes
Marco Steinsiec's Career Journey
- Marco Steinsiec shared his career journey from humanitarian development to retail media at Vistaprint, DraftKings, Staples, and Sephora.
- He described early non-endemic retail media efforts, showing his long experience in the field.
Retail Media's Marketing Impact
- Retail media is transforming marketing by linking brands to customer relationships across platforms like search, social, and TV.
- It is considered the hottest form of marketing due to its ability to engage customers directly.
Start Retail Media Strategically
- Start retail media by selecting the products and target audience before choosing the right retail platform.
- Use channels like onsite ads, social, display, CTV, and audio to reach customers effectively.