The Future of Retail Media, with Sephora’s Head of Retail Media
The Marketing Millennials
00:00
Unlocking Retail Media
This chapter examines the transformative role of retail media in modern marketing strategies, focusing on its significance for brands and consumers alike. It highlights effective campaign creation, audience targeting, and the integration of various promotional channels, using Sephora as a case study. The discussion stresses the importance of seamlessly merging advertising with the shopping experience to enhance visibility and engagement without overwhelming potential customers.
Transcript
Play full episode
