Marco Steinsiec

In this insightful discussion, Marco Steinsieck, the Head of Retail Media at Sephora, shares his expertise in shaping retail media campaigns. He emphasizes the growing significance of retail media in marketing today, particularly in enhancing customer relationships. Marco delves into how to effectively launch campaigns, target the right audiences, and leverage data analytics for better engagement. He also discusses the integration of advertising within physical retail spaces, showcasing innovative strategies that Sephora employs to attract and retain customers.

Marco Steinsiec, the Head of Retail Media at Sephora, dives deep into the transformative world of retail media. He outlines its critical role in modern marketing strategies, from enhancing customer relationships to leveraging data for targeted campaigns. Marco discusses the nuances of starting a retail media campaign, the distinction between endemic and non-endemic advertising, and the power of loyalty insights. Get ready to explore how retail media is revolutionizing brand engagement and shaping the future of in-store experiences!