282 - The Future of Retail Media, with Sephora’s Head of Retail Media

Today I sat down with the Head of Retail Media at Sephora, Marco Steinsieck, to break down EVERYTHING retail media.

The significance of retail media, it’s impact on search, social, TV, even how it’s becoming a CRUCIAL tool for Marketers to build customer relationships, this episode touches on it all.

See how Marco starts a retail media campaign, chooses the right products and audience, and learn the difference between endemic and non-endemic advertising. 

I had a blast chatting with Marco, and you’ll have a blast learning from him.

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02:44 Understanding Retail Media

04:44 Starting a Retail Media Campaign

07:59 Retail Media Networks and Strategies

21:38 The Power of Data in Retail Media

33:37 Future of In-Store Retail Media

Follow Marco: https://www.linkedin.com/in/marcosteinsieck/ 

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

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