Today I sat down with the Head of Retail Media at Sephora, Marco Steinsieck, to break down EVERYTHING retail media.
The significance of retail media, it’s impact on search, social, TV, even how it’s becoming a CRUCIAL tool for Marketers to build customer relationships, this episode touches on it all.
See how Marco starts a retail media campaign, chooses the right products and audience, and learn the difference between endemic and non-endemic advertising.
I had a blast chatting with Marco, and you’ll have a blast learning from him.
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02:44 Understanding Retail Media
04:44 Starting a Retail Media Campaign
07:59 Retail Media Networks and Strategies
21:38 The Power of Data in Retail Media
33:37 Future of In-Store Retail Media
Follow Marco: https://www.linkedin.com/in/marcosteinsieck/
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LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
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