The Marketing Millennials Use THIS On Your Website Today | Bathroom Break #62
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Jun 30, 2025 Discover how testimonials can significantly sway customer opinions, especially when they're specific and impactful. Learn why user-generated content and strategic logo placements can boost your website’s conversion rates. The conversation delves into customizing landing pages to better connect with your audience, ensuring that social proof resonates. Plus, enjoy a lighthearted debate about whether unfunny text can be made funny. It's a quick dose of marketing wisdom packed with practical tips!
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Excusing Yourself from Bad Meetings
- Daniel admits to occasionally pretending to have a hard stop in bad meetings to exit early.
- Jay shares his tactic of pretending a phone call to leave unpleasant sessions discreetly.
Use Specific Social Proof
- Use specific, quantifiable social proof in testimonials to increase conversion rates.
- Show measurable impact like cost savings or time reduction to make testimonials compelling.
Show Real Customers in UGC
- Incorporate user-generated content showing real customers using the product.
- Include testimonials from people with relevant titles for better personal connection in B2B marketing.