The Marketing Millennials

Discover how to boost your year-end marketing without breaking a sweat! Learn the power of ‘most’ moments to engage your audience by curating top-performing content. Transform your data into compelling roundups of your most downloaded and shared pieces. Plus, find out how AI can help automate this process in minutes. Dive into the psychology behind why year-end makes people crave these lists. It’s a smart, no-cost strategy that can help you finish the year strong!

In this engaging discussion, Harvey Lee, founder of the Product Marketing Career Accelerator and former Xbox launcher, shares his unconventional journey through music, gaming, and tech. He emphasizes that success isn't a title but alignment with personal values. Listeners learn to leverage transferable skills across industries and the importance of experimenting early in their careers. Harvey advocates for leading with action rather than waiting for permission and rethinking the narrative around a 'messy' resume. His insights inspire marketers to find their unique path.

Adam McQueen, Director of Product Marketing at Klue and creator of the Compete Network, dives into the innovative world of engaging B2B content. He reveals how Klue transformed its marketing strategy by building a media arm that collaborates with creators for dynamic storytelling. Adam emphasizes the importance of balancing entertainment with product messaging, and shares strategies for proving the ROI of creative projects. Plus, learn about their multi-channel distribution techniques and how a small team can scale effectively.

Discover how to launch a LinkedIn newsletter that can skyrocket your audience engagement without spending a dime. Learn the step-by-step process to create your newsletter and why it outperforms other social media strategies. Hear about the conversion potential and the risks of pushing LinkedIn's limits, along with the golden advantage of accessing users' personal email inboxes. This marketing hack is perfect for anyone looking to gain attention and test content ideas with minimal investment.

Zaria Parvez, the former head of social at Duolingo, now leads social strategy at DoorDash. She shares how she took the brand from 50K to 16M followers through creative campaigns and a unique culture rooted in improv. Zaria explains the viral success of 'Death by Duo,' which achieved 1.7 billion impressions without ads. She emphasizes the importance of autonomy for social teams and why community management is essential. This conversation reveals fresh perspectives on creativity, collaboration, and the fast-paced world of social media marketing.

Val Riley, VP of Marketing at Unbounce, brings her expertise in landing pages and AI to discuss the crucial connection between ads and their landing pages. She reveals that 52% of B2B PPC ads are wasted on homepages and shares quick wins for improving conversions through tailored pages. Val also explains how Google's latest updates affect marketing strategies and introduces AI tools that streamline landing page creation. Plus, she emphasizes the importance of CRM visibility and prompt-writing skills for modern marketers.

Discover how AI-powered browsers like Comet and Atlas are reshaping the marketing landscape. Learn to create 'answer-ready' content that appeals to AI as much as to humans. The hosts warn that gated content may hurt your visibility and discuss how to make your website more scannable and agent-friendly for AI systems. Get practical tips on reversing search prompts and conducting a site audit with AI tools. Plus, find out why reducing clicks can improve user experience, both for people and AI agents!

Marketers love to talk about great copy…but few actually know how to write it. Kate Mountz does. She’s one of the sharpest content marketers in the game, and in this episode, she and Daniel break down the mindset and mechanics behind writing that converts, connects, and actually feels human. They get into how marketers can use research to find real insights (not just filler), how to build a brand voice that scales, and why your quirks as a writer are the key to authenticity in a world full of AI content. Kate shares her journey from raising her hand to run social media at a startup to ghostwriting for founders and building entire content systems. She also explains how to keep your creativity alive when you’re publishing at scale and why doing the hard part of writing yourself will always be your marketing superpower. If you care about storytelling, brand voice, and creating content that actually hits, this episode will make you rethink how you write, research, and create. Acquired by Atlassian in 2023, Loom is an AI-powered video communication tool for work that lets users record and share videos quickly and easily. Loom helps teams stay connected across time zones and boosts productivity. Visit Loom.com for more information. Follow Kate: LinkedIn: https://www.linkedin.com/in/kjmountz/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Join Erika Storli, Senior Product Marketing Manager at Trello, as she shares insights on scaling marketing systems from a lean team perspective. Erika reveals how to set boundaries and prioritize effectively, moving from chaos to clarity. She discusses the importance of using the right tools, like Trello and Notion, and co-creating service-level agreements for manageable internal requests. Plus, she highlights the value of precision in marketing over sheer scale, along with actionable tips for boosting productivity.

Ever feel like your content strategy is one chaotic flight away from crashing? This week on Bathroom Break, Jay and Daniel take off on a wild ride, literally and creatively. From chaotic airplane passengers and oversized in-flight pets to the real reason your content strategy is a disorganized mess, they unpack how to actually organize your creative output. Daniel shares how his team uses tagging, tracking, and writer’s room brainstorming to build a bank of high-performing ideas without losing their minds. Jay reveals his own battle with inbox chaos and canine co-passengers. If you're a Marketer who wants to get organized, this is the episode for you. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com