The Marketing Millennials How To Maximize Your End of Year | Bathroom Break #86
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Dec 15, 2025 Dive into the power of urgency in driving sales! Discover how limited-time discounts can convert passive customers into eager buyers. Hear real-world examples of successful timed offers from e-commerce and B2B to invigorate your marketing strategy. Understand why expiring content outshines evergreen resources and learn quick, effective tests to implement urgency without extra costs. Plus, enjoy some light-hearted banter between the hosts as they wrap up.
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A Shot Isn't A Free Pass To Overeat
- Jay tried weight-loss injections but ate through the effect and stopped because it didn't replace behavior change.
- He found simply eating less worked better than relying on the shots alone.
Time-Boxed Discount Windows
- Use short, staged discount windows to force immediate purchases during holiday spikes.
- Run a 30-minute best-offer, then step down discounts to convert passive shoppers.
Make Lead Magnets Time-Limited
- Expire downloadable B2B content to create urgency and drive spikes in signups.
- Remove the asset, run 'last chance' messaging, then re-release later to repeat the lift.